I would argue Bleacher Reports fresh take on journalism upon the creation of the company was one of the keys to the resurgence we see among the sports journalism profession. While BR is compared to ESPN a very forward thinking, bold company that leans into attracting a much younger, social savvy crowd. ESPN is great, don’t get me wrong but due to it’s lineage as a company, appeals more to a inherently older audience. BR differs from a company like ESPN in its desired demographic. It is the place to go for the latest and greatest sport highlights for every sport and team imaginable.Ī strong case for why Bleacher Report is beloved on Instagram is it’s core demographic of followers. The House of Highlights has over 11 million followers on Instagram, by itself. BR owns a separate page that is very popular among sports fans called House of Highlights. Bleacher Reports true social media success is captured on Instagram, their most successful platform. On Instagram you can even find a devoted BR page with exclusive content just for your favorite teams. Separate twitter accounts associated to their brand devoted to that sport. On Twitter you can find BR MMA, NBA, NFL, WWE and more. Bleacher Report also has accounts on Twitter and Instagram entirely devoted to a single team and or league. The Thing that this company does better than any competing company is creating a diverse system of both widespread and niche product for fan bases. Bleacher Report currently has over 8 million followers on Instagram and Facebook, 6.4 Million on Twitter and countless others on Snap Chat. From Instagram to Snap chat Bleacher Report is a desired follow for many fans. Bleacher Report is the new kid on the block but is already dictating trend to its competitors like ESPN, Fox Sports and multiple leagues across the globe.īleacher Report holds a strong presence on all the top social media platforms. Bleacher Report have a young, vibrant nucleus of core of creators that best understand what fans in 2018 want.īleacher Report sets itself apart from its competition in being the very first global sport coverage brand that was birthed in the social media age. As a company BR has an unique way of connecting with it’s audience on multiple platforms and through multiple mediums while also maintaining the same energy and enthusiasm.
#AUTOMUTE BLEACHER REPORT FULL#
No company in the sport coverage realm realizes this to its full potential better than Bleacher Report. The world is evolving into a social media one. I believe that through their impactful and creative social media strategies that Bleacher Report will become the world’s number one source in sport. Bleacher Report is currently the biggest trend setter among sports broadcasting companies.
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